The startup The Gard (garden care app — b2b segment) was based on the
concept of "Restart" . Renewal is related to the idea of the startup and to the visual communication of the product and the customer. The letter G in the naming has
a correlation to the renewal icon.
The two strong emotional anchors "With love for our business" and "With love for your garden" evoke a sensual connection and response in the customer and the doer, consisting of regular care and maintenance of your garden plants.